Remy has added a feature that turns a recipe seen on Instagram, TikTok or a scanned cookbook page into a ready‑to‑order basket at the user’s chosen UK supermarket.
From scrolling to shopping in a few clicks
The update, dubbed version 5.0, builds on the app’s existing ability to track what’s in a fridge or pantry and flag items that are about to expire.
When a recipe is identified, the system extracts the ingredient list and matches each item to stock‑keeping units (SKUs) sold by major retailers such as M&S, Tesco, Sainsbury’s, Asda and Morrisons. The matched items are then placed in the shopper’s online basket automatically.
“People scroll for recipes and ask AI for ideas, but the journey from inspiration to dinner is still broken,” said Conrad Kissling, chief executive and co‑founder. “With Remy 5.0, every recipe on the internet or in your cookbooks becomes shoppable at the UK’s major supermarkets in a few clicks.”
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The tool also lets shoppers filter suggestions based on dietary limits or a weekly spending target, so the generated basket stays within personal constraints. A “live impact view” reports estimated food waste avoided, money saved and CO₂ emissions reduced as items are purchased.
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Technical layer that links recipes to real products
Co‑founder and chief product officer Aurelio Sanchiz explained that the hardest part of recipe apps has been “matching loose ingredients to real products, in stock, at a real retailer.”
The new matching engine maps each ingredient to thousands of SKUs across the participating chains, then populates the basket without manual entry.
Users may also chat with “RemAI”, the app’s personal recipe assistant, to plan meals around what is already on hand. The assistant can suggest dishes that use existing ingredients, reducing the need for additional purchases.
In a brief aside, the service resembles a feature launched by HelloFresh earlier this year, which extracts recipes from videos and handwritten notes but stops short of creating a purchasable list.
Other companies such as CookifyAI in the United States and Pluck also offer extraction tools, though they typically route orders through services like Instacart rather than directly to multiple UK supermarkets.
Looking back, the emergence of social‑media‑driven cooking inspiration mirrors the shift seen a decade ago when food blogs first replaced printed magazines.
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Back then, the main friction was finding the exact brand or size of an ingredient; today the bottleneck lies in converting a viral video clip into a checkout‑ready list.
The company says the multi‑retailer architecture allows shoppers to compare prices across banners and choose the most economical option, or prioritize convenience if a store is closer.
Because the feature works with any online grocery platform that supports basket‑filling APIs, the range of available products continues to grow.
Analysts note that the move could benefit retailers by increasing basket size and encouraging repeat visits, while households gain a more efficient way to act on spontaneous cooking ideas.
No quantitative impact data have been released yet, but the tool’s live dashboard suggests measurable savings for early adopters.
Remy’s rollout is limited to the United Kingdom for now, with plans to expand to other markets pending integration work with additional grocery partners.
