Cook, the upmarket ready-meal maker and retailer, has entered new distribution territory after nearly three decades by teaming up with Ocado Retail. The collaboration makes 29 frozen meal options—covering individual servings, family portions, and its recently relaunched Kids meal range—available through Ocado’s online platform. Previously, Cook had relied solely on its own 130 physical locations, its website, and roughly 900 independent retailers, deliberately avoiding major supermarket chains.
Chris Portwood, Cook’s chief operating officer, described the Ocado partnership as a way to extend the brand’s reach, particularly in regions with limited store coverage. He said the move would help introduce Cook to more customers. The Ocado selection includes popular dishes like Chicken, Ham & Leek Pie, Moroccan Lamb Tagine, and Chicken Tikka Masala, though Portwood clarified that existing shoppers will still access the same core products through familiar channels.
The brand’s existing operations—its stores, website, and home delivery service, will continue unchanged. Cook plans to open additional locations this year while maintaining community-focused programs, including collaborations with local organizations. This expansion follows a strong financial performance: the company’s latest annual report revealed a 10% sales increase, reaching £131.7 million for the period ending March 31, 2025. Much of that growth stemmed from new store openings, subscription-based online sales, and manufacturing improvements.
Cook invested £6.7 million into its stores and supply chain. Further improvements are underway this year, including a major new project, dubbed Vanilla—to construct a new cold storage store at its Sittingbourne, Kent headquarters. The project is expected to double the company’s refrigerated storage capacity, supporting broader operational efficiency. Ocado framed the partnership as a convenience boost for shoppers, particularly those planning meals in advance. Aimee Zygo, Ocado’s frozen-meal buyer, noted that the deal ensures “a delicious dinner is always ready when you need it.”
The Ocado deal does not represent a full transition to mass-market retail. Cook’s direct channels will continue offering an expanded selection, including seasonal favourites, while maintaining its premium positioning. The supermarket collaboration signals an exploration of broader distribution without compromising its established business model. For Ocado users who prefer online shopping, the addition of Cook’s meals simplifies meal planning, especially for those already familiar with the brand’s quality standards. The partnership may influence future retail expansion decisions.
Cook’s financial health supports cautious experimentation. Last year’s revenue of £131.7 million demonstrates steady progress, and the Vanilla storage project reflects long-term investment in operational improvements. If the Ocado initiative proves successful, other retailers may seek similar arrangements, though Cook’s emphasis on premium pricing and personalized service may limit broader retail expansion.
